At Elusive Coffee, our mission is simple: to bring great coffee to everyday people at affordable prices, without compromising on quality or sustainability. What started as a hobby has grown into a deep-rooted passion for coffee roasting, and we're excited to share that journey with you.
For over a decade, I roasted coffee at home, driven by my love for discovering new flavors and experimenting with different beans. What began as a personal passion quickly turned into a quest for the perfect roast. After years of honing my craft, I decided to take the leap from a home enthusiast to a commercial roaster, founding Elusive Coffee right here in Adelaide.
Our goal is simple: to bring the same quality, traceability, and care I poured into home roasting to our community at prices that make great coffee accessible to everyone. We believe that coffee should be more than just a drink—it should be an experience, and one that everyone can enjoy without breaking the bank.